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Seagull Bartender Buyers Guide

Seagull Scientific Bartender label creation software comes in a wide variety of editions, each designed to meet the needs of businesses of any size. From single-station product labeling to managing multiple automated print stations from a central server, Bartender can scale to meet your needs.

All versions are compatible with any printer that has a Windows driver. For greater print control, Seagull also offers free drivers for many popular printers, including industrial and desktop label printers. Seagull Printer Drivers are available at Seagull's site.

Bartender Basic

As the entry level version, Bartender Starter is ideal for single print stations. Database connections are not supported, opting for data-entry via keyboard or barcode scanner. The software does support full-color designs, image import, and serialization of text, making it a great fit for low-volume label printing or individual product labeling.

Bartender Pro

Bartender Pro improves on Basic's offering, giving you database connectivity, basic RFID support, and greater text formatting. Database tables can be filtered in the application itself, streamlining operations and eliminating printing overages. Bartender Pro's feature set put it at home at businesses with a wide variety of products, but needing to maintain label design across products. 

Bartender Automation

BarTender Automation software is the premier label printing solution for demanding businesses. Licensing is based on number of printers used by BarTender on your network, allowing multiple workstations to run the software with ease. BarTender Automation comes equipped to cover high volume labeling, able to coordinate print jobs between databases and multiple printers, and can even accept triggers from other applications. 

Bartender Enterprise Automation

BarTender Enterprise Automation provides the greatest feature set of the BarTender family, taking your labeling operation to the next level. With Enterprise Automation, you have the same features and licensing as Automation edition, but with added companion applications to give you even greater control & functionality of labeling operations.



Features Professional Automation Enterprise Starter
Business label design and management Robust easy-to-use design tools, Intelligent TemplatesTM and basic printing  
Dynamic business printing Database connectivity, data entry forms, security, encoding and manual printing
Efficient automated printing Intelligent forms, application building and automated printing    
Comprehensive enterprise-wide printing Centralized management, certified integrations, document management, web & mobile printing and comprehensive security      
Included Applications Professional Automation Enterprise Starter
Administration Console Manage and configure BarTender administration and system settings
Designer Create your label and document templates - also serves as the print engine when integrating and automating the label printing process
Data Builder Build and manage your own database without external applications like Excel or Access  
Print Station A simple, efficient interface for selecting and printing BarTender documents
Integration Builder Connects BarTender with your business systems to enable automated printing directly from those systems    
Process Builder An easy graphical UI to build your own custom label and document printing solutions without the need for coding like C# or VB.NET    
History Explorer Centralized data logging and audit trail including print history, user access and more   *  
Reprint Console Reprint identical copies of previously printed labels and documents that may been misplaced or damaged   *  
Printer Maestro Provides centralized print management tools for printers and print jobs throughout a corporate network      
Librarian Centrally manage documents and create workflows for template approval using role- based security      
Print Portal Allows dynamic web-based printing and workflow review/approval right from your web browser      
Support Professional Automation Enterprise Starter
Standard Maintenance and Support Upgrade to the latest BarTender version free, and get live technical support by phone and chat during business hours with a guaranteed 24hr response time. Free for the first year. Includes 1 year Includes 1 year Includes 1 year Includes 1 year
Premium Maintenance and Support Add-on option to Standard Maintenance and Support which provides 24/7 live support access with a guaranteed two hour response time    
Easy-To-Use Design Professional Automation Enterprise Starter
Easy WYSIWYG template design Design tools make it easy to create and print professional labels and documents
New Document Wizard An easy-to-follow wizard that ensures proper document settings for quality and printing performance
Fonts Versatile support for OpenType, TrueType, Symbol Font characters and native printer- based fonts
Text formatting Familiar, Word-like tools for you to easily create and format text
Transformed Text Add flair to your text objects with a variety of effects, such as fading, inflating, slanting, and more
Shapes and lines Choose from over 50 shapes and 100 line style combinations
Dynamic text and object wrapping Create dynamic text that wraps inside and around shapes, objects, document borders and more
Full color support Design commercial quality labels using PANTONE and data-sourced colors  
Unmatched barcode support Choose from over 100 1D and 2D symbologies based on over a dozen standards
Barcode human readable Highly configurable human readable text and character formatting options
GS1 Application Identifier Data Source Wizard Autoformat GS1-compliant barcodes
Graphics and images Import more than 70 graphic formats, including AI, PNG, JPG, BMP, TIF, EPS and GIF
Symbols Choose from a wide variety of included symbols and industry-based symbol fonts
Tables and grids Create tables and grids to organize text, barcodes, images and other objects
White-on-black printing Switch objects from black-on-white to white-on-black printing with a single click
Front and back template design Create two-sided “duplex” printing with separate designs for the front and back of your template
Image exporting Export entire template images or specific objects in 35+ formats
Embedded revision logging Capture a revision trail directly in the document — when it was saved, who saved it and additional comments
Comprehensive help system A complete how-to library, accessible both through BarTender and on the web
Intelligent Templates™ Professional Automation Enterprise Starter
Label templates Design and automation tools that leverage data to reduce the number of label files you manage  
Conditional printing Create data-driven automation rules that specify when different objects, layers or templates in your document will visibly print or become hidden  
Template selector Conditionally print one specific template when multiple templates are available in a document  
Layers Template objects may be stacked, hidden and reordered when created on uniquely identifiable layers  
Automatic face detection and cropping Automated image capture creates perfectly cropped photos for ID badges and card printing  
Scriptable object properties Modify the look and feel of template objects by using powerful Visual Basic scripts  
Suppression Ignore the content of a data source under certain conditions  
Dynamic data and databases Professional Automation Enterprise Starter
Advanced serialization Create serial numbers using comprehensive tools that support alphanumeric, hexadecimal and custom sequencing patterns  
Date and time Dynamically source dates and times from Windows or clock-enabled printers
Data validation and processing Specify data validation rules and automatically correct data or issue warnings
Concatenate data Create text and barcode objects that combine information from multiple data sources
Embedded database tables Create your own database tables that travel with your BarTender document designs  
Enhanced database connectivity Connect document designs to over 20 data sources such as SAP, Oracle, MS SQL, Azure SQL, XML, Excel, text files and more to print dynamically  
Named database connections Name commonly used database connections to quickly add them to new document designs  
Database filters Print select database records using convenient query and filter options  
Database sourced tables Easily create tables using data from a database or external file  
Dynamic data preview See how your document handles real dynamic data during the design process  
Dynamic graphics and images Automatically source images for printing based on selected database records or queries  
Visual Basic scripting Create scripts for custom data processing  
Write back to databases Write back to SQL-based databases to keep track of printed records, serial numbers and much more  
Global database field Centralize a data field and share it between BarTender documents  
Advanced global database field Centralize a data field and share it between BarTender documents and workstations      
Phrase Library Build your own library of standard multi-lingual text including auto-translate and TMX export/import      
Data-entry forms Professional Automation Enterprise Starter
Powerful form controls Make data input and selection easy by leveraging over 15 highly configurable form controls  
Keyboard and mouse input Use keyboard and mouse commands to select or enter data into forms at print time  
Scanner input Use a barcode scanner to input information to data-entry forms at print time  
Weighing scale input Populate the weight of an item at print time by connecting your weighing scale to BarTender  
Image capture Capture images at print time for ID cards or event badge printing  
Data validation Reduce user input errors by introducing data validation and error checking  
Database record selection Select or query the correct database records at print time using helpful form controls  
Integration and automation Professional Automation Enterprise Starter
Intelligent Forms Create forms that run automated processes and actions based on user selections, user input or during certain events    
Document Level Actions Reduce manual efforts by triggering actions in response to events such as printing    
Business systems Seamlessly integrate automated label and document printing with any business system (ERP, WMS, or MES), including SAP, Oracle, Infor, Körber, Microsoft, Epicor, NetSuite, Sage, and more    
Integrations Web services: Use RESTful web services to exchange data in real-time to run actions    
  File drop: Monitor local, network and cloud-based folder locations (including Amazon S3, Dropbox, FwTP/SFTP) to run actions and automate    
  Email: Monitor email reception and print according to its contents    
  TCP/IP sockets: Stream data to run actions using this bidirectional communication method    
  Database monitoring: Monitor when data is inserted or changed in database table fields to run actions    
  RS232 Serial: Run actions when data is received    
  Other: Run actions according to a time schedule or when a message is posted to a Microsoft Message Queue    
Integration data Integrate automated printing processes using common data structures and formats such as XML, JSON, SAP IDOCs, Oracle XML, ASCII & Unicode coded text-based data    
Integration actions Enable label printing, database queries, network communications and much more with over 70 action types    
.NET SDK Seamlessly integrate printing, scheduling and database functionality (including ActiveX Automation and Command Line/Shell Script support)    
.NET SDK (Print Portal and Librarian API) Seamlessly integrate Print Portal and Librarian revision control functionality (including ActiveX Automation and Command Line/Shell Script support)      
Printing Professional Automation Enterprise Starter
Drivers by SeagullTM More than 6,500 printers and output devices supported to enable high-performance printing
Print optimizations Improve print speed by taking full advantage of printer-based features such as serialization, barcodes, real-time clock, static data and graphic caching
Printer configuration and diagnostics Perform printer management functions in BarTender, bypassing the printer front panel
Print productivity Print labels and documents to any Windows printer driver
On-demand and batch printing Print labels and documents on-demand or batch together using one or more BarTender templates
Print preview Review your dynamic print jobs before printing
RFID, smartcard and magnetic stripe encoding Encode RFID tags, smartcards and magnetic stripe cards as easily as adding barcodes to your template design  
Native PDF generation Generate PDFs without installing third-party PDF drivers  
Printer code templates Design templates in BarTender and export printer code that can be used with other print systems    
Web printing Select and print documents using a web browser      
Printer failover Automatically redirect to another printer in the event of printer failure      
Centralized Management Professional Automation Enterprise Starter
Reprint labels and documents Reprint identical copies of previously printed labels and documents that may been misplaced or damaged    
Centralized role-based permission management Centrally manage user and group roles for printing and management features      
Centralized document storage Track and manage the entire organization's label templates in one place      
Template files and revision control Manage revisions across the organization - roll out changes in an instant to all users      
Optimized label design workflows Define design and publishing workflows to enable management and traceability      
Define workflow team Increase team accountability during the label revision and publishing process      
Workflow Designer Speed up label design, review and production process with drag and drop visual Workflow Designer      
System audit trail Review history of print jobs, document changes, electronic signatures and user actions      
Security and alerts Professional Automation Enterprise Starter
Role-based security Assign permissions to applications and functions using Windows Active Directory users and groups, or local Windows users  
Document and printing password Require a password to design and/or print  
Status monitoring Reports information back to Windows regarding printer/print job status and error conditions
Email alerts Automatically notify IT managers or other operational team members if labeling problems occur    
Electronic signatures Enable for audit trail accountability and regulatory compliance      
Document encryption Secure document usage between validated BarTender workstations      
Backup and resilient licensing server Improve business continuity and disaster recovery with high availability options      


Seagull Bartender System Requirements

  • Operating System: Windows 10/11, Windows Server 2022, 2019 and 2016, Includes all 32-bit and 64-bit (x64) editions
  • Hard Disk & Memory 32-bit:4 GB RAM/20GB Hard Drive
  • Hard Disk & Memory 64-bit:8 GB RAM/20GB Hard Drive
  • Display Resolution:1024 x 768 (Minimum)/ 1920 x 1080 or better (Recommended)
  • .Net Framework.NET Framework 4.7.2 or later version is required. The BarTender installer will automatically install all required .NET Framework components.
  • DatabaseBarTender System Database, Librarian, History Explorer, and Reprint Console require Microsoft SQL Server 2005 or higher (Express or Full edition). Microsoft SQL Server 2014 SP3 Express is included with the BarTender suite.
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